Our founder, Garth Merrick, started in 1988 with natural dog treats. One of his first was the Flossie, a hearty, healthy treat that also helps clean dogs’ teeth. It was the first of its kind, but for us it was just the beginning. Soon we were creating handcrafted, all-natural pet food with the freshest, highest quality ingredients available. Why? Because whole foods don’t just taste better — they’re better for your pet. Because good things come in small batches. And because as far as dogs and cats are concerned, handmade recipes taste way, way better than scientific formulas.